Start controlling your digital identity. You don’t have to learn programming for doing that.
If you don’t, someone else will: Every website you register for, every company you’ve worked for, and every school you’ve been to, likely has a digital record online. Since everything that goes online stays online, your digital identity is forming whether you like it or not. When someone searches your name on Google, you want a positive professional page to pop up first- not an embarrassing social media page from high school. Find out the social media your discipline uses and start defining yourself on it. Take control of your identity. You wouldn’t want someone defining who you are in person- so don’t let it happen online.
Same picture, same name and same headline, always: Companies have single logos, names and headlines that help you remember them. You want to do the same thing to help people find you online, and recognize that its the same ‘you’ on different sites. If you drastically change something about your brand, like a completely new hairstyle or a new married last name, then make sure to change it everywhere.
Branding Yourself: Not as Painful as You Think
According to a newly launched company that develops applications for professional visibility, 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool—however, only 7% of job seekers actually have a personal website.
“The employment market is an incredibly scary place to be right now as a job seeker—but a personal website offers several important things to improve your odds.”
It gives hiring managers a glimpse into your personality. A website gives you creative freedom to express your personality in ways that are not be possible through your resume. Everything from the bio paragraph you write to the design options you choose for your website says something about you, and gives recruiters more chances to decide if they want to bring you in for an interview.
Having an informative, well designed website also sends a message that you take your career seriously—and employers will take note.
Lastly, it offers visibility. Showing up is half the battle. An ever-increasing number of employers are researching job applicants online, and owning your own website with your name in the domain gives you a great shot at showing up when someone searches for you.
Who needs a personal website? It is especially important for job seekers in a field related to computers, technology, designing, architecture,literature, social media, or communications.
A website can be a great way to demonstrate your knowledge and skills related to your career.
A personal website should be considered a part of the job-search package and serve as a positive sales pitch for you. A personal website might also be essential to professionals working in a creative field. It can be a good tool to showcase your portfolio and provide a snapshot of your abilities.
Think of the personal website as an extension of your resume.
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